Selected brand and commercial projects
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Australian Ballet / Documentary.
Since moving away from her parents at the age of 14 to pursue her passion for dance, Benedicte Bemet has maintained laser focus, dedication and discipline. This series of images were captured during her early days, when discussion about her expected trajectory was ever present. She is now a principal artist with The Australian Ballet.
(16)
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Australian Ballet / Documentary.
The Australian Ballet invited me on set to capture behind the scenes imagery of campaign imagery created by photographer Justin Rider in collaboration with then Artistic Director, David McAllister AC. Four separate sets were made in one studio with various assistants and crew.
(30)
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Australian Institute Of Music / Documentary.
The Australian Institute of Music (AIM) is Australia’s first, and only creative institute entirely dedicated to music.
(14)
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Australia Post / Image Library
Australia Post's annual report and image library.
(8)
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Australian Youth Orchestra / Documentary
The Australian Youth Orchestra has a reputation for being one of the world’s most prestigious and innovative training organisations for young pre-professional musicians.
(36)
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APY Gallery / Portrait Series.
The APY Art Centre Collective (APYACC) are a group of Indigenous-owned and governed art centres that work together on innovative artistic projects, and strong business initiatives. Their art centre businesses are the beating heart of our communities. Their vision is to support every person of working age to have culturally affirming employment and an independent income so that they can succeed in their world and yours.
(3)
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Arrosto Coffee - Documentary.
What was once the old Renmark Firestation I would walk past on my way to school, is now a vibrant cafe and roastery transformed by Callum and Lauren Benda. This is part of a series that promotes local small businesses in rural communities. Mr Benda, Callum's dad, taught me at school.
(23)
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City Wine Shop / Documentary
Head Sommelier Jay Bessell and his team at City Wine Shop during a wine-tasting Masterclass
(31)
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CSL / Documentary.
Since its inception in 1916, CSL has grown into a global biotech leader. It’s been fascinating to catch a glimpse of a world-leading operation over many years. From wearing PPE and proceeding through air lockers to record the laboratory technicians, to photographing its CEO and Executive Team, we’ve enjoyed every minute. Good inspiration for neat freaks too.
(22)
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Cube Group / Documentary.
Cube Group is a highly skilled consultancy at the centre of positive change.
(23)
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Dan Murphy's / Portrait Series.
Sommeliers for Dan Murphy's
(4)
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Elvis / Documentary.
Elvis is the nickname of Erickson S-64 Air-Crane, tail number OB-2081-P (N179AC), which has gained fame in Australia as an obvious and valuable tool in bushfire suppression. The helicopter, which can hold 9,500 litres (2,500 US gal) of water or foam mix, has been brought out by the Victorian Government from the United States for each fire season since 2001-2002. The aircraft obtained its nickname due to the time that it spent working for the United States National Guard in Memphis, where singer Elvis Presley lived for most of his life.
(8)
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Energy Australia / Solar Panels / Documentary.
Commissioned by Energy Australia, I spent the afternoon with a jovial group of predominately Irish tradies, whose physical agility was matched by their constant joking. Some of the men had worked together in Ireland, and their constant banter and ribbing clearly showed long and affectionate friendships. I felt like part of the team.
(7)
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Energy Australia / Image Library
This suite of images was captured over four days to build an image library for Energy Australia. Commissions like these require careful planning, location scouting and casting a diverse range of people including young couples, families and retirees. We then set up specific scenes and provide some basic direction to the talent, observe and capture often unexpected and impromptu moments.
(6)
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Fair Work Australia / Image Library
As a teenager, I worked in factories intending to land an apprenticeship, but I became distracted by music, among other things. I found myself on the factory floor again when commissioned to create an image library for Fair Work Australia. Reliving my teenage experiences, I even managed to join the workers for smoko.
(9)
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Fintona Girls School / Documentary.
Fintona Girls School requested imagery to showcase the energy and camaraderie of its students. Across three days I worked with junior, senior, secondary and senior school students (senior girls shown here); their enthusiasm and diversity was energising.
(8)
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International AIDS Society / Documentary
In 2014, The International Aids Council commissioned me for 5 days to cover the World AIDS conference in Melbourne. Speakers included Michael Kirby, Richard Branson and Bill Clinton amongst numerous top scientists and global experts in the medical field. The event was overshadowed by the downing of flight MH17, among the passengers were delegates en route to the 20th International AIDS Conference in Melbourne, including Joep Lange, a former president of the International AIDS Society, which organized the conference. Images from the public gathering at Federation Square mourning the loss of victims of MH17 were captured on an iPhone due to logistical issues and transmitted around the world.
(21)
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Korowa Girls School / Documentary.
Korowa is all girls from Prep – Year 12, and has been from the beginning, back in 1899.
(11)
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Metricon / Image Library
Over 4 days and 3 locations, family moments were captured for Metricon Homes.
(21)
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Marriott Hotel / Interior Art Work
Images of Melbourne life for display in The Marriot Docklands. James Braund Photography: Where artistry meets professionalism in Melbourne portrait and commercial photography.
(8)
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Mercedes Benz / Documentary.
Beauty entrepreneur Gemma Watts is photographed in the late afternoon light at Studley Park for Mercedes Benz Magazine. Being late Friday resulted in me having to hang onto the car for the weekend, which was only a minor inconvenience.
(5)
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Melbourne Real Estate / Group Portrait.
A group portrait captured in camera showcasing the entire team at MRE.
(2)
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Monash Business School / Documentary.
Portraits of Monash Business School students and graduates.
(13)
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Monash School of Architecture / Documentary.
Master Of Architecture end-of-year graduate show showcasing students work alongside talks and assessment with industry professionals
(35)
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Monash University / Documentary.
Graduation day
(5)
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Mirvac / Portrait Series
Local residents of a Mirvac project.
(6)
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Open Universities / Image Library.
A series of environmental portraits for Open Universities Australia.
(11)
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Olivia Newton-John Cancer Research Institute / Documentary.
I’ve retained a quiet admiration for the team at ONJCRI (Olivia Newton-John Cancer Research Institute) since photographing them hard at work in their laboratories. Very few medical research institutes manage to balance the critical mix of scientists, doctors, students, patients and families, all collaborating to make a difference to cancer care.
(10)
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Orygen / Image Library
Every so often, a project comes along that resonates deeply. A recent commission with Orygen, the youth mental health organisation, led by Professor Patrick McGorry AO was one such project. The brief was to create an image library illustrating how devices affect young people’s wellbeing — a subtle but powerful insight into their daily lives. I’m familiar with the fragility of adolescence and the long-term impact of early experiences in these formative years. Orygen’s approach, thoughtful, compassionate, and evidence-based, was reflected in every portrait we created, capturing both vulnerability and resilience.
(15)
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Paradise Gully Revegetation / Documentary.
A former vineyard is returned to its natural state with the intent of attracting native flora and fauna and creating a wetlands area for generations to enjoy.
(24)
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Red23 / Company Profile
Red23 are a specialist sales and marketing partner for land developments, medium-density and mixed-use property development projects across Victoria. This series of images was created at their South Yarra premises and one of their outer west locations.
(16)
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Shrine Of Rememberance / Branding
The Shrine is Victoria's national memorial honouring the service and sacrifice of Australians in war and peacekeeping
(9)
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Seqirus / Vaccination / Image Library.
As a world leader in influenza protection, Seqirus has one of the broadest influenza vaccine portfolios in the world. This series of portraits was commissioned to promote vaccination as part of a global image library for Seqirus. Completed just before the COVID-19 pandemic, these images have subsequently taken on a whole new meaning.
(6)
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Seqirus / In The Laboratory / Image Library.
An extensive image library was created for one of the world’s largest influenza vaccine companies and iconic Australian brand, CSL Seqirus
(7)
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Seek / Executive Team / Portrait Series.
SEEK is an Australian online employment marketplace, headquartered in Melbourne. Outside of Australia, the company operates in New Zealand, China, Hong Kong, Singapore, Indonesia, Philippines, Malaysia, Thailand, Brazil, Mexico, Nigeria, and South Africa
(9)
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Seek / Hackathon / Documentary.
Fuelled with sugar, technical smarts and a good deal of enthusiasm, SEEK’s bi-annual Hackathons give employees the freedom to learn and experiment with new technologies and practice high-paced collaboration with small, self-organised teams. The Hackathon is a highlight for SEEK employees, for obvious reasons.
(11)
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Seek / Image Library
Custom image library for Seek.
(7)
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State Library Victoria / White Night / Documentary.
The State Library is transformed during White Night Melbourne. Artworks inspired by images from the Library’s collections – featuring magic, weird and wonderful creatures, and botanicals – were brought to life in stunning projections across the Library’s facade and under its iconic dome.
(16)
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South 32 / Leadership Team / Portrait Series.
South 32 is a globally diversified mining and metals company. These portraits and other content were captured in preparation for South 32's demerger with BHP. Portraits were captured in Perth, Sydney, and Melbourne with the lighting and background remaining consistent throughout.
(19)
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Tourism Australia / Documentary.
50 of the world's best chefs gather in Melbourne for a celebration of global gastronomy, bringing together a unique community of visionaries across the culinary landscape.
(8)
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Vega Press / Documentary.
On the factory floor of a printing company
(10)
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Wine Spectator / Documentary.
Small winemakers of The Adelaide Hills region.
(15)